Company name is a marketing technology company that provides a suite of solutions to help companies reach their customers more effectively. The firm offers a wide array of solutions, from marketing automation to mobile marketing capabilities and everything in between. Today, Acoustic serves more than 3,000 customers all over the world, including Fortune 500 companies.

The first phase consisted of a migration from the existing infrastructure to AWS, with a subset of refactoring, to meet specific cost optimization targets. Phase one required careful planning, team coordination, and detailed research into the customer’s existing application infrastructure, deployment processes, monitoring and alerting frameworks, and data persistence tier. The team then presented a migration strategy with preliminary architecture and cost estimates to Acoustic’s leadership team. The roadmap aligned closely with Acoustic’s goals and vision, giving the company complete confidence for the migration journey under such a condensed timeline.

The first phase consisted of a migration from the existing infrastructure to AWS, with a subset of refactoring, to meet specific cost optimization targets. Phase one required careful planning, team coordination, and detailed research into the customer’s existing application infrastructure, deployment processes, monitoring and alerting frameworks, and data persistence tier.

The first phase consisted of a migration from the existing infrastructure to AWS, with a subset of refactoring, to meet specific cost optimization targets. Phase one required careful planning, team coordination, and detailed research into the customer’s existing application infrastructure, deployment processes, monitoring and alerting frameworks, and data persistence tier. The team then presented a migration strategy with preliminary architecture and cost estimates to Acoustic’s leadership team. The roadmap aligned closely with Acoustic’s goals and vision, giving the company complete confidence for the migration journey under such a condensed timeline.

Company name is a marketing technology company that provides a suite of solutions to help companies reach their customers more effectively. The firm offers a wide array of solutions, from marketing automation to mobile marketing capabilities and everything in between. Today, Acoustic serves more than 3,000 customers all over the world, including Fortune 500 companies.

• Reduced infrastructure costs by moving away from existing hosting solutions
• Improved reliability with multi Availability Zone (AZ) deployments and the power of AWS
• Increased deployment speed with new deployment pipelines and tooling
• Improved maintainability through containerization and Amazon EKS
• Reduced monitoring and logging costs through use of AWS CloudWatch
• Moved high value services out of a single Relational database into individually scalable persistence stores, further optimizing costs

Through this partnership, Acoustic was able to ignite business transformation by changing their culture, processes, and technology. Acoustic is now well-positioned to win new mid-market customers, as its IT infrastructure can now support the “try-before-you-buy” sales model. Acoustic can provision trial accounts on-demand for potential customers using infrastructure-as-code principles. On top of that, satisfied marketers can easily convert to paid subscriptions for most products.

Finally, by moving from on-premises data centers to the cloud, Acoustic’s portfolio of marketing SaaS offerings benefit from AWS’s high availability services, providing customers with a performant and reliable service.

With these capabilities, Acoustic is positioned for long-term success as the marketing technology leader in today’s fast-moving global marketplace. The company was able to avoid a massive renewal fee, break ties from legacy IT dependencies, migrate to a leading cloud platform, and modernize its infrastructure to leverage advanced cloud technologies. The success of this transformation is a product of the partnership established between Acoustic and ClearScale.